Take Your Brand to the next Level with an Awesome Social Media Strategy
Want more customers? Gain their trust. Having an active social media proves your business is active, current, and credible.
Social Media Management in Atlanta
Having an active social media presence is no longer an option, but do you need to stay active on your profiles? The answer is yes. When your customers are deciding if they should choose your business or not, most likely they visit your website first and then they’ll visit your Instagram, Facebook, and/or LinkedIn profiles to see if you’re credible. It’s as if your customers are knocking on your front door to see if you’re really home. Social media is a way of saying, “Welcome! Come on in, we love having you here.”
Don't Get Left Behind in the Atlanta Online World
Most of our clients are just like you, hard working and caring, but simply don’t have enough time or mental capacity to create social media posts that wow their customers. That’s where we come in. Not only will we work hard, we went to school for this, so you can trust that we will take you social media to the next level. From research to planning to creation, you will love your new social presence, we can guarantee it.
A Successful Atlanta Social Media Strategy
We get to know your target audience and followers, so they become ours. That way, the content created for your social media profiles are tailored to them. Then, we schedule your social media posts, so you can sit back, relax, and watch your followers grow over time.
Research & Prep
Picasso famously said, “Good artists borrow, great artists steal.” A great social media manager will look at what your top competitors are doing on social media, borrow key concepts, and make it better and unique for your brand. That’s what we do. We will also create relevant content for your ideal target customers, so the content speaks to them and fosters a relationship that one day may end in a sale for your Atlanta company. Social media planning requires proper prep-time and research before creating content. Planning is our specialty.
Develop & Schedule
After the customer and competitor research phase, we create unique posts for your brand, such as photos, videos, captions, Instagram Reels, YouTube Shorts, and LinkedIn articles, you name it, we do it all. We will create content to be placed wherever your customers in Atlanta are, and we do it with excellence. Each member on the Lazarus Atlanta team is a designer, so you’ll never so terribly cropped posts on your Instagram feed or fuzzy profile photos. We create our social media posts with portrait dimensions (4:5), so they take up as much real estate on your follower’s phones as possible, keeping your brand’s name on their feed longer. After a whole month’s worth of posts is planned, we schedule them in advance for you.
Interaction & Reach
After a well-thought-out social media plan is put together for your Atlanta business, we will do something we like to call, social media engagement or interaction. This takes your social media profile to the next level by showing off that not only is your business active on posting but that it’s also active in engaging with other profiles besides your own. We take the time weekly to like and comment on other accounts that don’t already follow you to reach more potential customers. Interaction helps to build relationships with potential customers that don't yet know about your Atlanta business, but if they receive a like and comment on their latest post from you, that will make your business stand out in their minds.
Frequently Asked Questions
Why does my Atlanta business need a social media marketing agency?
Partnering with a local social media marketing agency like Lazarus Atlanta is the wisest move when it comes to a great social media strategy. We have seen it time and time again where social media keeps getting passed off to different employees to manage, not giving the proper time and effort it truly deserves. You will see success with an active social media, whether it’s through follower growth, increased credibility, or more sales! When you partner with Lazarus Atlanta to do your social media, you’re not just hiring one person to create posts for you, you’re getting multiple people on one team to solely focus on developing a winning social media strategy for your business. We often have not one, not two, but sometimes five eyes on one client’s social plan to ensure it looks amazing and contains quality content.
Should I hire Lazarus Atlanta to do my social media?
I mean we’re obviously going to tell you yes, but if you need a little more convincing, here we go. At Lazarus Atlanta, we put in hours of work into the research of your plan. Research is the bread and butter of our social media strategies. We make sure we know your customers well so we can find some new ones for you on social media. Then, we look at what your competitors are doing well to see if there are any key points we can take from them to bring into your social plan. Lastly, we brainstorm as a team to come up with new ideas that will WOW your followers. And you can be as involved or less involved as you would like! Some of our clients prefer the “out of sight, out of mind” approach, while others enjoy giving us ideas and content. Whichever way you prefer, we support you, after all, we want you to be proud of the work we produce – and we guarantee, if you choose Lazarus Atlanta, you will be.
What social media accounts should I have Lazarus Atlanta manage?
That’s a great question and one we get often! It all depends on where your target audience is located online! We work with the main social media platforms, such as Facebook, Instagram, and LinkedIn, and we guarantee that your customers are on one, if not all, of those platforms. If you need help choosing what platforms you want a social media presence on, we will work with you to find where your customers are at before we even start, so you’re not wasting resources where you don’t have to. We have some clients that only need Facebook and Instagram while some like to have them all. At the end of the day, it’s whatever you prefer and we’re happy to accommodate.