Skip to content Skip to footer

Paid advertising agency in Atlanta for local businesses

We are the top Atlanta ppc management agency that utilizes award winning design and advertising expertise so your business is positioned strategically in front of your audience.

atlanta ppc management agency
facebook ads ppc agency

How do PPC ads work?

PPC ads are a quickstart method to promote your business to a much larger audience. Sounds great, right? The only downside is that you have to “pay to play”. The more you pay the more that the digital platforms will provide views and clicks for your content. Our team specializes in two specific platforms which are Google (including YouTube) and Facebook (including Instagram).


Google Ads

It's all a matter of showing up at the top of a page when a prospective customer enters a search query into the search box. 75% of folks never scroll past the first page of Google which is why advertising here has such a big and immediate impact.

Facebook Ads

You customize your audience and then your ad is only viewed by those particular people. Now, a key point to remember when doing any PPC in Raleigh or elsewhere... If there is a lot of competition in your market, ads will be more expensive. However, the gain will be incredible.

How Do Ads
Benefit You?

The short answer: they pay off! Do you want quality leads for your business fast? Done right, ads are more than worth the investment. The other option on Google is SEO, which costs long-term time, not money. Both options for growing your business on Google take expertise.

If you’re serious about growing your Atlanta business, getting more loyal customers, paid advertising will heat things up for you and quickly! Lazarus is here to help you craft ads that standout bring visitors to your door, and convert them to customers.

Contact Us

Paid advertising is the solution for already outstanding Atlanta business that are in need of crafting clear communication that describes how helpful their products or services are. We know how to work with you to find the best solution through paid advertising.

ppc advertising

Where Should I Launch Ads?
On Google or Facebook?

We recommend answering this question before starting to utilize paid advertising because the answer may be both. It will depend on what your Atlanta business is offering and who you are offering it to.

Text-Based Ads

You have a few options… Google ads are entirely text-based and can show up at the top or the bottom of the results page. Facebook ads are more customizable. You can add engaging visuals in addition to text.

What Do You Offer?

If you sell consumer goods or services that are more affordable and social-related, then running ads on Facebook may be the best. If it is generally a less affordable offer, Google makes more sense.

Twice the Fun

On average it takes around 5-7 times for a person to see your to brand name for them to recognize it. A potential customer is much more likely to convert when they see your name on both Facebook and Google rather than just one.

How Much
Is Too Much?

First, we would ask you what your goals for growth are, because spending more is likely to lead to more results. However, ad spending should be strategic and requires monitoring results and refining the content.

Although every Atlanta business is unique to their industry, the specific goals they have, and the customers they serve, we would recommend spending around $750-$1,000 per month when starting out. You aren’t likely to see much impact spending any less than this range but it should help you decide what to spend in the future.


When Can You Expect to See results?

Planning and building a strategy that will generate the results you want will take some time and patience. From what we generally see, it's best to give the partnership at least three full months to see consistent results in return. Past that, we can confidently say our clients rave about the growth they experience.

Pipeline Value

For 1 client, we built a huge pipeline from Facebook & Google ads.

Ad Spend

Managed ad spend.


Generated from paid ads.


We focus on building and monitoring one Facebook ad campaign per month with the goal of growing your business. Our role is to create engaging copy that grabs your audience’s attention, put together visual content that inspires action, and lastly to ensure your ads is made to reach your customers where they are within the strategic parameters we set.

The plan we implement for Google ads, similar to Facebook, involves prioritizing a singular campaign for one month. Our strategy for Google ads is using our expertise to devise the most irresistible headlines and offers to communicate what you can do and why your customers should care.