Research & Prep
Picasso famously said, “Good artists borrow, great artists steal.” A great social media manager will look at what your top competitors are doing on social media, borrow key concepts, and make it better and unique for your brand. That’s what we do. We will also create relevant content for your ideal target customers, so the content speaks to them and fosters a relationship that one day may end in a sale for your Atlanta company. Social media planning requires proper prep-time and research before creating content. Planning is our specialty.
I mean we’re obviously going to tell you yes, but if you need a little more convincing, here we go. At Lazarus Atlanta, we put in hours of work into the research of your plan. Research is the bread and butter of our social media strategies. We make sure we know your customers well so we can find some new ones for you on social media. Then, we look at what your competitors are doing well to see if there are any key points we can take from them to bring into your social plan. Lastly, we brainstorm as a team to come up with new ideas that will WOW your followers. And you can be as involved or less involved as you would like! Some of our clients prefer the “out of sight, out of mind” approach, while others enjoy giving us ideas and content. Whichever way you prefer, we support you, after all, we want you to be proud of the work we produce – and we guarantee, if you choose Lazarus Atlanta, you will be.
That’s a great question and one we get often! It all depends on where your target audience is located online! We work with the main social media platforms, such as Facebook, Instagram, and LinkedIn, and we guarantee that your customers are on one, if not all, of those platforms. If you need help choosing what platforms you want a social media presence on, we will work with you to find where your customers are at before we even start, so you’re not wasting resources where you don’t have to. We have some clients that only need Facebook and Instagram while some like to have them all. At the end of the day, it’s whatever you prefer and we’re happy to accommodate.